This week’s TVREV highlights, and more news across the industry.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.

This week’s TVREV highlights, and more news across the industry.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.

This week’s TVREV highlights, and more news across the industry.

Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.

AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.

This week’s TVREV highlights, and more news across the industry.

Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.

In the latest Innovator Spotlight from our report on Local TV and Streaming, Cadent’s Tony Yi highlights the continued appeal of local content in the streaming age.

This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.

How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.

In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.

This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.

Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.

This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.

NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.