How An Integrated Hardware, Software and Data Approach Helped VIZIO Drive Incremental Reach
VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences.
In this case, a prominent video game manufacturer was promoting the release of a new title, leveraging VIZIO’s CTV ads, as well as Home Screen placement and off-platform retargeting to mobile devices, tablets, and laptops.
From an audience targeting perspective, the company wanted to focus efforts not only on audiences that already owned game consoles, but also those interested in fantasy/action content (matching the themes of the game).
Among the campaign's results:
a 21.9% incremental reach among game console owners
an overall audience incremental reach of 13.5%
93% of the devices reached through this campaign were incremental compared to the linear-only campaign.
Distributing across several VIZIO formats and using VIZIO data to hyper-target the most relevant households, the company reached a far broader audience around the game’s launch than it would have with a linear-only campaign. That sort of incremental reach is key for all advertisers, including gaming in particular.
To see more of this and other VIZIO case studies, visit the VIZIO Platform+ blog and download the full report.
