Hot List: What’s Old is New
In TV, what’s old is new and often, what’s old still works just fine.
People still appreciate a format: The 21-year old Bachelor franchise got a 72-year old Golden boost in its ratings. Late night shows came roaring back. Friends, SVU and Seinfeld, all remain major ad revenue engines, and many of the best FAST networks are familiar formats.
People still like a bundle: Traditional Pay-TV Households inch below 50%, BUT MVPDs Inch Up To 15% showing the staying power of a bundle.
American love stories sell: While some at TVREV are suspicious the Taylor/Kelce love smells like good business (both had ads run on Monday Night telecasts and Chris Collinsworth was a little too excited), there was a discernible Swift Lift.
There’s always a catch: Alan Wolk’s Week in Review looks at rising costs of streamers, showing how TV is stealing from Silicon Valley’s freemium formula.
UX Matters: VIZIO’s Travis Hockersmith on Why Advertisers Need To Find a Home on Smart TV Home Screens. Samsung Ads launched a sponsored row service that takes viewers directly from streaming to linear, similar to VIZIO’s Jump View.
Audience engagement is a slam dunk: Mr.Beast – the biggest show not on TV, is sponsoring the NBA’s Charlotte Hornets, and Selena Gomez is crushing the makeup market while Spanish language TV surges.
Bad Apples: Advertisers Will Spend $84 Billion On Ad Fraud This Year.
PS – If you’re in NYC this week, come say hi to us at CIMM’s 12th Annual Summit
“People in their 60s and 70s are now a lot younger — they are a good audience and have a lot of money, and it's a good place for ABC to be," Wolk said. "What's happening is the show helps remind advertisers that there is a lot more to the senior audience. They are more vibrant, active have a lot more interests and this is a great way to reach them."- Alan Wolk, CBS News on The Golden Bachelor
Downloaded our latest special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro. We surveyed 60k Americans and discovered that more young people watch local news than you may think. Meanwhile, just as many people never watch as you imagined.
TVREV subscribers get the report for FREE
NEWS YOU CAN USE
Advertising
Quizzes Replace Traditional Ads in Disney’s Streaming ‘Toy Story’ Football Game - Brian Steinberg [Variety]
Strike Cost TV $1.6 Billion in Lower Ad Spending - Jon Lafayette [B&C]
As America ages, "The Golden Bachelor" targets key demographic for advertisers: Seniors - Megan Cerullo [CBS News]
Why Advertisers Need To Find a Home on Smart TV Home Screens - Travis Hockersmith [B&C]
Spanish-Language National TV Ad Revenues Grow 13% Through Q3 - Wayne Friedman [MediaPost]
Spotify dips into CTV advertising with Roku partnership - Daniel Konstantinovic [Insider Intelligence]
Retail Media Ad Revenue Set To Surpass TV: Unraveling The Fundamental Shifts Behind The Milestone - Gary Drenik [Forbes]
Why Marvel Gave McDonald's a Glorious Purpose in Loki Season 2 Marketing - Bill Bradley [Adweek]
MediaLink, Hyve Group Reportedly Bid To Acquire The Cannes Lions - Joe Mandese [MediaPost]
Magnite Unveils New Demand Manager Feature Powered by Machine Learning to Help Publishers Earn Incremental Revenue - [Martech Series]
Samsung Ads Launches 'Sponsored Row", Placing Content Owners Ahead in the Battle for Attention - [ExchangeWire]
Watching That Integrates With SpringServe, GAM & Magnite - [TVNewsCheck]
Streaming Wars
Netflix, Disney, Max and More Team to Form Streaming Innovation Alliance Lobbying Group - Todd Spangler [Variety]
Netflix Plans to Raise Prices After Actors Strike Ends - Jessica Toonkel, Sarah Krouse [WSJ]
Streaming companies chase Spanish-language sports rights to capture growing Hispanic viewership - Lillian Rizzo [CNBC]
Is Netflix Sure it Wants to be an Advertising Company? - Mike Shields [Next In Media]
‘FAST Is Now’: Why Free Ad-Supported TV Is Rising - Scott Mendelson [The Wrap]
Pluto TV pits human curation against streaming algorithms in new ad campaign - Emma Roth [The Verge]
FAST Is Making Streaming TV Look More Like Traditional TV - Jon Lafayette [B&C]
DirecTV Takes Issue With New CNN Streaming Service - Brian Steinberg [Variety]
Data & Measurement
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers - Antoinette Siu, Marty Swant [Digiday]
The Secret Life of Streaming: How Viewership Secrecy is Re-Shaping Hollywood - Brian Boyle [The Motley Fool]
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges - Antoinette Siu [Digiday]
Max Is No. 1 Streamer for Overall Satisfaction While Netflix Falls to Sixth Place: Survey - Todd Spangler [Variety]
Consumer Streaming Now Costs $62 A Month, Study Finds - Wayne Friedman [MediaPost]
‘Suits’ Sets Streaming Chart Record for Most Weeks at No. 1 - Rick Porter [THR]
Traditional Pay-TV Households Drop Below 50%, vMVPDs Inch Up To 15%- Karlene Lukovitz [MediaPost]
Landscape
‘Saturday Night Live’ Sets Return on NBC, Pete Davidson to Host Season 49 Premiere - Brian Steinberg [Variety]
THE NEW WGA DEAL: DATA TRANSPARENCY AND THE “PERFORMANCE RESIDUAL” - Simon Pulman [Linkedin]
Peak TV Is Over. A Different Hollywood Is Coming. - Amol Sharma, Joe Flint [WSJ]
Experts Have Been Predicting The Death Of Cable TV For Years. Is The End Now In Sight? - Marita Vlachou [Huff Post]
Nobel Prize in chemistry awarded for research into quantum dots in TVs - Mark Johnson [Wash Post]
‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context - Patrick Coffee, Megan Graham [WSJ]
Sports
Hornets launch jersey-patch deal with influencer MrBeast - Adrian Wojnarowski [ESPN]
How Taylor Swift and the NFL Complete One Another - Jared Diamond, Rachel Bachman, Ashley Wong [WSJ]
NFL pushed networks to air Taylor Swift concert film promos — for free - Andrew Marchand [NY Post]
NBA can shift the balance of power in media with its next rights deal - Alex Sherman [CNBC]
Apple Reportedly Making Push For Global Formula 1 Rights - David Rumsey [Front Office Sports]
Arizona Coyotes Hockey Games Move To Broadcast With Scripps - Jon Lafayetter [B&C]
ESPN will broadcast new Tiger Woods/Rory McIlroy indoor golf league - Jay Busbee [Yahoo! Sports]
Houston Teams Astros and Rockets Buy Out RSN From Warner Bros. Discovery - Daniel Frankel [NextTV]
