Local TV: Perils & Promise In The Age Of Streaming
Local streaming is transforming the TV marketplace for broadcasters, advertisers and consumers. Learn how continued demand for local news, hyperlocal ad targeting, AI and other emerging technologies are converging to create new opportunities for future growth in local media markets.
Alan Wolk, Tim Hanlon and Evan Shapiro, three of the industry’s most sought-after analysts, have teamed up to answer key questions about the state of the local television industry as it transitions to streaming.
The result is a 66-page deep dive that takes you from today to tomorrow and beyond, providing actionable insights gleaned from interviews with dozens of key industry players.
In addition to a comprehensive overview of the current landscape and our TVREV predictions for the future, the report features a groundbreaking consumer study conducted with Publishers Clearing House of over 60,000 census-weighted respondents on their local media habits, plans and preferences.
Here’s What You’ll Find Inside:
Exclusive Consumer Data: insights and sentiments from 60,000+ respondents.
Top Level Insights on the the Local Landscape:
Local news, Syndication, Over-The-Air, Diginets and ATSC 3.0
An Overview of the Local Advertising Ecosystem:
Local Advertisers, Linear Rep Firms, Streaming Ad Platforms, Ad Tech Players
Innovations reshaping the industry: Personalization, Targeting and more
Political Advertising: 2024 and beyond
Measurement: challenges and solutions
Predictions for the future of local television
Innovator Spotlight Q&As with key executives who are helping to shape the future of local TV on streaming:
Tom Cox ….. President, Premion
Srini KA ….. Co-Founder, Amagi
Kristin Wnuk ….. SVP Sales, Madhive
Tony Yi ….. EVP BD & GM Platform Direct, Cadent
Shea Kelly ….. CEO, CCR Media
Want More? Here's How You Can Take Advantage of Our Research.
Download the Report… FREE for TVREV subscribers for 60 days!
Get Profiles from Topic Experts...emailed directly to your inbox!
Attend a Webinar with the Authors...FREE with report!
Schedule a Private Insights Session…for your team (remote or in person)!
Special Offer For TVREV Subscribers: Sign up for a webinar readout of the report + Q&A with the authors and analysts. You and your team will be able to go even deeper into the report’s findings, gaining key insights about the industry and your business that you can put into actionable plans.
Sign Up For A Private Consultation On This Or Other Topics: Don’t want to read 66 pages? No problem. We can provide a private presentation of the findings and an interactive session on what these market trends portend for your organization.
Contribute A Case Study Or Data To This Body Of Work: If you’d like to provide a case study showcasing the effectiveness of local media, or highlighting changes you’ve seen within your organization, please contact us. If you’d like us to help you develop a case study, please contact us.
Special thanks to all of our sponsors, without whom this report would not have been possible and whose support allows us to offer it for no charge to our subscribers.
