The Future Of Television. Dissected Daily.
Sports Dominates Last Week’s Most-Watched Programs
The NBA playoffs continue to hold court atop Inscape’s ranking, while college softball and baseball made inroads week-over-week.
What Is TNT Sports Without The NBA?
As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.
‘Young Sheldon’ Cracks Top 15 Most-Watched Programs
Reruns plus the series finale of the hit sitcom captured a 0.52% viewership share across May 13-19, per Inscape.
Despite Strikes, Major Networks Grew TV Season Ad Reach
ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.
TV Program Rankings: NBA Dominates, PGA Rolls into Top Five
NBA playoff games captured a 5.02% viewership share for May 6-12, per Inscape.
NFL, Rebundling Shows Netflix Has Already Won Streaming Wars
Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”
Kentucky Derby Races to Third Place on TV Program Ranking
Per Inscape, the annual race had a 1.04% viewership share across the week, an increase from the 2023 Derby’s 0.81% share.
NBA’s New Media Rights Deals Would Let League Have It Both Ways
The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.
NBA Playoffs Hold Court Atop TV Program Ranking
The 2024 NFL draft takes second place with a 2.95% viewership share across April 22-28, per Inscape.
Seattle Kraken-Amazon Deal May Hint At What’s Next For Local Sports Rights
Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.
NBA Playoffs, Play-In Tournament Lead Last Week’s Most-Watched Programming
PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.
FAST Forward: How Regional Focus Could Change Sports Media
As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.
Stadium-Chicago Sports Plan Shows New, Old Approach To RSNs
Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.
The 2024 Masters Swings into First Place for TV Viewership Share
The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape
Big Sporting Events Are Just Part of a Bigger Ad Game
Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.
Women’s NCAA Basketball a Slam Dunk for TV Viewership
The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.
LG’s Sports Streaming Reports Cover US, UK And Canadian Markets
LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.
TV Program Rankings: MLB Swings Into the Top Three
But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.
Can ‘Too Much’ Football Exist? The TV Industry Is About To Find Out
The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?

