The 2024 Masters Swings into First Place for TV Viewership Share
Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for April 8-14, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
The Masters takes first place on the ranking with a 3.64% viewership share, up from last year’s 3.05% share, while its commentary program Live From the Masters lands in third place (1.22% share, up from 1.08% in 2023). Meanwhile, NBA games accounted for 1.25% of minutes watched, up from 0.88% the previous week.
Some additional insights around last week’s top TV programming:
Elsewhere in sports, the NCAA men’s basketball championship game captured a 1.08% share across the week (No. 4), while MLB slips from third to ninth (0.81%) and NHL skates into the chart at No. 24 (0.44%).
Multiple news programs rise up the ranking week-over-week, including Fox & Friends, CBS Mornings, America’s Newsroom With Bill Hemmer & Dana Perino, America Reports With John Roberts & Sandra Smith, The Five and ABC World News Tonight With David Muir.
American Idol jumps from No. 33 to No. 18 week-over-week, with two episodes that had a combined five-hour runtime (two hours for the Top 24, Part 2 episode on April 8 and three for the Top 20 on April 14).
CBS is back on top of the TV network ranking — check it out here.
