Amazon Prime Video Is Masters’ Latest Swing At New Audiences

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

Eleanor Semeraro 4/16/24 Eleanor Semeraro 4/16/24

The 2024 Masters Swings into First Place for TV Viewership Share

The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape

Eleanor Semeraro 4/10/23 Eleanor Semeraro 4/10/23

The Masters Scores More With Viewers In 2023

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year