The NFL’s hiatus week cleared the way for college football to score big on TV, with the U.S. Open in a distant second for viewership share, per Inscape.

Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

Five of last week’s top ten programs by watch-time were sports-related, per Inscape.

NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

The Pac-12 was effectively killed off last week… by TV.

The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

Games captured 1.17% of all live, linear minutes watched last week, per Inscape.

If ESPN takes investments from its top league partners, it has ripple effects.

The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.

Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.

The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.

MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.