The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.

Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.

The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.

MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

Six of the top ten most-watched programs on TV were sports-related, per Inscape data.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

From a presentation I did at SportsPro’s OTT Summit this March, it’s a good overview of the FAST ecosystem.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.