Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?

Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.

This week’s TVREV highlights, and more news across the industry.

On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.

The first week of NBA games captured 1.78% of watch-time, behind football and baseball but ahead of everything else on TV.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

This week’s TVREV highlights, and more news across the industry.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

MLB remains at No. 3 on Inscape’s TV program ranking, but upped watch-time week-over-week.

This week’s TVREV highlights, and more news across the industry.

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.

CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.

This week’s TVREV highlights, and more news across the industry.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.

Games captured 2.66% of all live, linear minutes watched, per Inscape.