NFL RedZone breaks into top ten programs as football fans flock to TV, per Inscape.

This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.

Brandon Katz dives into the TV genre wars, revealing which genres lean on mega hits and which offer a broader appeal.

An analysis from Inscape shows that streaming is the preferred choice over cable/satellite as the top TV viewing source for U.S. households, helping power FAST growth.

The NFL’s hiatus week cleared the way for college football to score big on TV, with the U.S. Open in a distant second for viewership share, per Inscape.

This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.

Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.

Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

Five of last week’s top ten programs by watch-time were sports-related, per Inscape.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.

CPG gets in on the potential sales benefits of CTV, with Vizio Ads

NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.

This week on TVREV, same data with different insights, and a summary of articles from across the industry.

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”