iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
In this video from our series "CTV By The Sea" (sponsored by LG Ad Solutions), iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service" and how iSpot's Unified Measurement helps provide that answer on a myriad of platforms, including YouTube.
SEAN MULLER: In terms of CTV and the growth of CTV, that is probably the number one topic for advertisers today as they're shifting dollars from linear to streaming environments. Their number one question is: What is the unique audience I'm getting from each streaming environment compared to linear and all other streaming publishers?
So, that is the number one question that advertisers are trying to answer today, and with iSpot Unified Measurement, we help them understand just that: the unique incrementality or unique audience of each publisher against their target audience, whether that's a demographic or an advanced audience segment.
That is a key component for advertisers in terms of how they decide to allocate their media budgets across a myriad of new streaming environments.
I would also say that YouTube, especially, has been a top-of-mind topic for advertisers, and we recently announced our integration with YouTube and our ability to measure incremental audiences on YouTube.
