The Future Of Television. Dissected Daily.
Shark Week Takes Bigger Bite of TV Ad Impressions
Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot
How are TV Ads Measured? Mark Myers From iSpot.tv Explains It to a Teenager
We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.
Barbenheimer is Blowing Up
How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.
Netflix's Winning Strategies: Hits, Franchises, and International Appeal
A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.
Summer Sports Score for TV Watch-Time
The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.
Wimbledon’s Grand Slam: TV By the Numbers
The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.
iSpot First-Half Report Reveals TV Shifts Already In Progress
iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.
MLB Wins With The Midsummer Classic
MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.
Disney's Strategic Gamble: Combining Hulu and Disney+ for a Four-Quadrant Streaming Service
Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.
Game, Set, Match: Wimbledon Wins for TV Viewership
Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.
Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week
The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.
The Enduring Appeal of Star Trek: Paramount+'s Secret Weapon
Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.
Baseball Hits Home Run For Live TV Viewership
The men’s college world series led in watch-time last week with MLB a close second, per Inscape.
Spider-Man’s Popularity Is A Streaming Strength
Spider-Man’s popularity is booming, which spells great things for Sony, in particular.
Unlocking New Taste Clusters: Gateway Titles and the Power of Strategic Affinity
As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.
U.S. Open ParTees Atop Inscape’s Ranking of Most-Watched TV Programs
The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.
Netflix Can Do Live Sports That Are Made For Netflix
Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.
Peak IP: Paramount+ Uses Franchises Like Star Trek, Sheridan-Verse to Drive Demand
Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.
Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time
Six of the top ten most-watched programs on TV were sports-related, per Inscape data.
Subscription Fatigue: Reshaping The Future Of Streaming With In-Show Monetization
Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.