Does the end of the monoculture spell the end of the megabrand? Alan Wolk looks at why this is the most likely conclusion and how it all may play out.

Anoki’s Abbey Thomas talks about their new deal with Future Today and why contextual targeting makes for a better consumer experience.

Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.

The Stream TV Show reveals some important lessons about the industry…and TVREV.

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.

Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.

Rounding up 2024 with TVREV originals.

As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)