The Future Of Television. Dissected Daily.
The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up
The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.
NBCU Teaching TV New Tricks, DirecTV And Dish Mess With Local Broadcasters
NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
Brian Lin On The Unique Ways Univision Uses Streaming To Reach Hispanic Audiences
Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.
How The IRIS_ID Enables Contextual Targeting On Streaming
Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.
The OS Wars Heat Up, Big Brands Don’t Necessarily Want Granular CTV Targeting
TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.
The Future Of CTV And The Evolution Of The “TV Industrial Complex”
Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.