Theatrical box office remains the goal of all movies. But audience tracking data can help studios optimize for at-home money-making before the film even releases.

Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.

Why all the handwringing about how the Netflix-Warner deal signals the death of Hollywood ignores the fact that the creator ecocomy was going to kill it off anyway.