WBD is putting the “HBO” back in Max. We look at why and what it means in a macrotrend kind of way. Plus the four big trends we saw at the Upfronts this year.

The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.

Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.

27% of surveyed execs expect to invest more money in the upfronts than they did last year.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

A look at baseball’s pivot to streaming RSNs and how that affects more than just sports, plus how to navigate the Upfronts and Newfronts like a pro.

TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.

The upfronts confront a hybrid linear/streaming future, Comcast get the value of the TV OS.

The line between the NewFronts and Upfronts is rapidly disappearing, why the media’s been slandering Netflix.