The Future Of Television. Dissected Daily.
TV’s Addressability Opportunity Goes Beyond Audience Targeting
Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
Emanuele Landi explores how the WBD-Paramount merger pushes brands to rent “feudal IP” rather than investing in the owned stories they need long-term.
Hot List: 18 Think Pieces on AI, Influencers and Fragmented FUBAR
The latest TVREV originals.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
AI Doesn't Need To Pass The Turing Test, Just The Cliffhanger
Annie Krukowska looks at the impact of AI-produced microdramas and what it can tell us about the future of AI production
Beyond Scale: Media Value Comes From Understanding Why People Show Up
Sofie Sue Rutgeerts on why media’s future belongs to the companies that can meet an emotional need, one that goes way beyond attention.
The Future Of Television Will Be Won Before The Screen Turns On
Sofie Sue Rutgeerts on why choosing what to watch has become part of the TV viewing experience itself.
The New Commissioner
Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.
Formats Are Becoming The Operating Systems Of IP
Annie Krukowska introduces the theory of “liquid content”—how the format allows content to flow from one platform to the next in the age of Feudal Media
Europe’s CTV Market Is Growing Fast, Its Infrastructure Isn’t
As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.
Television’s Value Is Not Decided In The Ad Break
In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.
When Your Audience Isn’t Yours
How the Creator Economy is upending the value chain of IP the industry has long relied on.
Audits, Independent Measurement And Trust
Audits and accreditation prove rigor, but don’t solve fragmentation, which is why only market-wide oversight can turn measurement into trusted currency.
Catalogue Value Is No Longer Fixed
Annie Krukowska on how European TV libraries now get repackaged, localized, and optimized across YouTube, FAST, and social as demand shifts.