In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s ‌Stuart Schwartzapfel‌ discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.

In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.

In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.

The continued impact of carriage fees, streaming ad budgets, FAST channels vs FAST services and LinkedIn vs Twitter.