The Future Of Television. Dissected Daily.
As The NFL Returns, Its TV Ad Impact Remains Unmatched
The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.
NFL TV Draft: Which Games Will Draw The Biggest Audience In 2025?
Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.
Comscore Map Shows Where Super Bowl Viewers Tuned In And When Some Tuned Out
Viewership was low in Monterey-Salinas and other West Coast markets
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.
NFL Conference Championship Games Score Watch-Time Increases
The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.
Peacock’s NFL Playoff Exclusive Worked. But At What Cost?
Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?
Philadelphia Eagles Fly On Social Video
The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.

