Rapid improvements in AI technology means the next great creator revolution is going to be about fiction and the stories people need to tell. Plus reflections on a post-Linda X.

YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says

Ten years ago, we launched “Audience Parting” to challenge a media industry still stuck on dayparts and GRPs despite the rise of streaming and binge-watching.

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

This week’s TVREV highlights, and more news across the industry.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…

Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.