In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

Broadcasters cannot be both innovators and wards of the state.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Listen in as Alan joins Marion Ranchet on The Media Odyssey podcast this week to discuss the Global OS Wars.

Tubi unveils new interactive and shoppable commercial formats

Streaming’s share of impressions rises to 14%

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

The NewFronts have shifted from showcasing digital upstarts to spotlighting TV manufacturers and their operating systems as the new power players in connected TV and advertising.

‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood

A look at the value of trade shows and how Possible became so big so fast. Plus a look at Meta’s new standalone Web AI app and what Team Zuck is really thinking beyond “perms are cool.”

Diller imagined a network of independent stations breathing life back into "local TV" — a striking contrast to the increasingly cookie-cutter world of national networks and formulaic local newscasts.

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

In our latest Marconi piece, Christian Knaebel presents a compelling argument against the media industry’s American hegemony.