Hot List: TVREV Originals, What’s New in New Fronts, More
"If at first you don’t succeed, try doing it the way your mom told you to do it from the start." - Proverb
It’s that time of year when media companies roll out a red carpet for Madison Avenue, Q1 earnings start to shape the outlook for the year, teens do proms and America takes a moment to celebrate the most powerful thing known to man… moms!
Add to that entertainment tariff threats, massive agency layoffs, open fire among nuclear powers in India/Pakistan, the threat of suspending the right of due process for citizens, topped with a new Pope from Chicago, and we have ourselves a very 2025-like Spring in full swing.
The first week of May put the New in NewFronts:
VIZIO showed it’s Walmart vision, LG Ads had its own event with Fifty Cent and Samsung Ads had Letterman on its show.
YouTube, Comscore, Wurl, Cadent, TikTok, T-Mobile, Anoki, Revry and more reminded advertisers that TV is far more than what networks are pitching.
LinkedIn launched influencer programs and a new B2B for CTV pitch (watch for our special report on that in June)
We expect the Upfronts to be less about buying shows and more about finding audiences in a cross-platform world. In other words, even networks are starting to look and talk like cross-platform publishers - just ones with really big IP.
Lots of coverage and analysis on this and more from Alan Wolk, Jon Lafayette, John Cassillo, Eleanor Downling and Tim Hanlon below.
Also:
We’re in Denver for The Stream TV Show, TVREV is powering series of panels called The Future of Streamonomics for the kickoff ( if you’re going, be sure to sign up here)
If you’re in Cannes, we’re programming small sessions and shooting content in a studio at the Majestic with TVREV Thought Leaders Circle members and more. Interested in producing something with us? Get in touch.
Also in Cannes, Explain it to a Teenager is back in force with 7 high schoolers signed on to get short explainers captured through text, sound and motion. If you’d like to invite them to a party or want to nominate someone to be interviewed, please contact the team.
TVREV ORIGINALS
