The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

The NewFronts have shifted from showcasing digital upstarts to spotlighting TV manufacturers and their operating systems as the new power players in connected TV and advertising.

Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.

The line between the NewFronts and Upfronts is rapidly disappearing, why the media’s been slandering Netflix.

Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.

The NewFronts digital video advertising showcase included one imposing, yet often overlooked competitor, Amazon. Its presentation featured an array of ad-supported video operations and new features that position the e-commerce giant to thrive in an ad-driven video future.

Just in time for the NewFronts, Evan Shapiro’s latest infographic explains the value of CTV

TVREV Thought Leaders Circle members share their thoughts on what they are expecting at the upcoming NewFronts.

This is a quick recap of the first two days of the 2020 NewFronts, with advertising and programming highlights from some key platforms and services that have been taking the virtual stage.