A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.

As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.

From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.

Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.

Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.

Is a new radio content targeting technology a glimpse into the future of over-the-air television?

NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.

The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.

ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

It’s time to ask why viewers can’t simply pay for what many want: a bundle comprised of just OTA broadcast TV networks and local stations/diginets — reasonably priced and easy to access via streaming.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

The latest from TVREV, and our new political report comes out soon.

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.