Mike Shields takes on the People vs. Google in his latest column for TVREV.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Paramount's potential sale of a group of major-market independent stations poses pressing questions as to the future of local broadcasting.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape. 

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

Teads' Natalie Bastian discusses the latest trends in CTV advertising with Scope3's Brian O'Kelley in our latest Thought Leaders Circle video.

Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

The answer is a complex blend of station-brand-loyal older viewers, rural audiences, and a disparate smattering of genre-defying younger cohorts who don’t really “watch television” at all.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

NFL preseason games captured a 2.48% viewership share across Aug. 12-18, per Inscape.

Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.

Two tech founders, one teen talking data and advice for accomplishing cool things. Also a write up from their AI bot, named Bob.

We all see ads, and we know brands want to get in front of us to feel something and to buy something. But how do brands know what to do?

The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

The regional sports network (RSN) industry is in a state of flux, and few markets exemplify both the chaos and transformation more than Chicago