In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.

Comcast and NBCU clearly grasp the opportunity they have to push Peacock amid the Olympics-Super Bowl confluence, judging from the last month’s fusillade of news releases, announcements, presentations, and other public statements.

Content creators, publishers, brands and agencies can now better understand what viewers of social videos are shopping for on Amazon thanks to new tools introduced today from Tubular Labs.

The last two years have witnessed one of the most transformative periods for TV viewership. Consumers' reached for content that hit the right notes, whatever those notes might be, from feeling part of a community, touching their soul, tickling the funny bone, or just plain fun...We’re proud to present the Canvs “All the Feels” Awards (AF Awards) for 2021!

The brutal plunge in share prices that hit Netflix after last week’s so-so earnings announcement is sparking broader questions about the economic underpinnings of the entire streaming-video sector.

Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?

Amid dramatic price increases and cuts in different parts of the world, and a plummeting stock price, Netflix’s upcoming earnings call is gaining plenty of attention.

MadHive has partnered with Medicx to help highly regulated industries like healthcare run targeted ad campaigns.

Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.

Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.