A Big Approach to Sports with FanDuel’s Mike Raffensperger

Sports
Written By Paul Kontonis

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Mike Raffensperger, the Chief Marketing Officer at FanDuel, the largest online, real money gaming company in the country. Mike came into FanDuel to reinvigorate the business and prepare for the advent of legalized sports betting and gaming in the United States. Mike was instrumental in orchestrating FanDuel’s merger with Flutter Entertainment, creating FanDuel Group, the largest online real money gaming company in the United States with a 40% market share. Mike is the author of two books including Digital Media for Business, an Amazon bestseller, and was recently named Ad Age 40 Under 40 and Forbes CMO Next.

Super Bowl

Big.

Cookies

Outdated.

Connected TV

Curious.

Meta

Overdone.

Fast

Slow.

Influencer marketing

Fun.

Watch the full video to hear from Mike and stay tuned for more conversations with marketers.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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