According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd.

Netflix and Amazon were just as big in Europe's record year for streaming video as they have been in the United States, a new survey shows. But there were some distinctive Continental differences when you look further into the numbers.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes.

A critical look at the case for and against advertising during the Super Bowl.

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.

Amazon is about to make Andy Jassy, the company's just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?

New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two.

"Snowpiercer" just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.

A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs.

NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.

The one where we look at Netflix's move away from debt financing and the continued growth of the FASTs

Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.