The Future Of Television. Dissected Daily.
Tubi's Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
Franchises are What Stops Churn for Streaming Services
Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).
Inside Disney+'s 'WandaVision' Premiere Ad Push
You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG's new interface is a bigger deal than it might seem and offer some suggestions for Univision's Prende
Does Roku Need To Invest In More Shows To Justify Sky-High Share Prices?
Roku's shares are up almost a third in less than two weeks. How to keep them there? We have an idea.
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
What's Left of Tucker Carlson's Advertisers (So Far) in 2021?
Who's still advertising during Tucker Carlson Tonight? A look at the handful of brands left.
What Next For Roku After Record Week And Quibi Deal?
Roku set all kinds of records in January's first week, and made its first original-content deal. Where does it go from here?
LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece.
‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere
A few quick viewership and advertising insights around the season 25 premiere of ABC's "The Bachelor," with data from VIZIO's Inscape and iSpot.tv.
NFL's Next Media Rights Deal Can Define League, Network Futures
The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
How Did Streaming Video Services Fare In TV[R]EV's 2020 Report Card?
In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev's report card?
What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?
Recent comments from Marvel's Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.
Influencer Spotlight: The Space Gal
Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who's working to increase science literacy.
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll.
Roku Acts Like Streaming TV’s Bouncer. Can That Last?
Roku's latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn't)
Fall 2020 Wrap-Up Report: Viewership Trends via Inscape
In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.

