VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen's new measurement systems are going to let advertisers feel good about streaming.

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.

As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.

Inscape's latest viewership report has audience insights for a few high-profile shows that returned this fall, including "The Voice," "The Bachelorette" and ABC comedies. Download it for free today.

The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition.

ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.

The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner's movie-window shortening/Max subscriber boosting plan

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.

Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.

This free special report from VIZIO's Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.

While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.

It wasn't all football and the Macy's parade this weekend - here's what else people were watching, per VIZIO's Inscape.

With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.

Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of "Binging With Babish," a unique show that blends cooking with TV and film.

The one where we look at why HBO's troubles don't end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984.

This (free!) report from VIZIO's Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more.