The Future Of Television. Dissected Daily.
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.
What TV Shows Does Amazon's New CEO Watch?
Amazon is about to make Andy Jassy, the company's just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?
Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams
New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.
Is Anyone Paying For Flixes, vMVPDs Get Hot (For Now)
The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two.
Audience and Advertiser Data for ‘Snowpiercer’ As It Pulls Out of the Station for Season Two
"Snowpiercer" just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.
The Rise Of The Smart TV Ecosystem
A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs.
NBC Sports Network's Demise Wasn't Due to Too Much Sports on TV
NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.
Smart TVs Looking Even Smarter In Latest Pandemic Usage Study
Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.
Netflix Passes 200M Users, Happy Times In FAST-Land
The one where we look at Netflix's move away from debt financing and the continued growth of the FASTs
Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.
Tubi's Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
Franchises are What Stops Churn for Streaming Services
Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).
Inside Disney+'s 'WandaVision' Premiere Ad Push
You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG's new interface is a bigger deal than it might seem and offer some suggestions for Univision's Prende
Does Roku Need To Invest In More Shows To Justify Sky-High Share Prices?
Roku's shares are up almost a third in less than two weeks. How to keep them there? We have an idea.
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
What's Left of Tucker Carlson's Advertisers (So Far) in 2021?
Who's still advertising during Tucker Carlson Tonight? A look at the handful of brands left.

