Roku set all kinds of records in January's first week, and made its first original-content deal. Where does it go from here?

The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece.

A few quick viewership and advertising insights around the season 25 premiere of ABC's "The Bachelor," with data from VIZIO's Inscape and iSpot.tv.

The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.

TV[R]EVs Top 10 TV Predictions of 2021

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev's report card?

Recent comments from Marvel's Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.

Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who's working to increase science literacy.

The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll.

Roku's latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn't)

In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen's new measurement systems are going to let advertisers feel good about streaming.

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.

As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.

Inscape's latest viewership report has audience insights for a few high-profile shows that returned this fall, including "The Voice," "The Bachelorette" and ABC comedies. Download it for free today.

The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition.