The one where we look at why Nielsen's new measurement plan is so revolutionary and why Disney+ is one of the brand's only bright spots this quarter.

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.

As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.

As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant?

The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV.

Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:

The one where we look at the prospects for T-Mobile's new vMVPD and vMPVD-lite products and give Peacock kudos for a well-done pivot.

T-Mobile's TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace?

ABC comedies are back, and we used insights from iSpot and VIZIO's Inscape to examine viewership and advertising trends for the Wednesday night shows.

Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company's recent partnership announcement with iSpot.

Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.

The one where we look at the many reasons for Quibi's demise and why investors should not panic about Netflix and other streaming services.

NBC's "The Voice" kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO's Inscape and iSpot.tv.

After drawing an impressive 435K viewers to just play "Among Us" and talk about voting, AOC identifies a path toward future voter engagement