The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.

There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.

The one where we look at why streaming is the movie industry's worst nightmare and why streaming numbers have held steady since March.

ABC's "The Bachelorette" is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.

As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their "Moneyball Strategy" for content acquisition.

Longer seasons on streaming will provide the next generation of comfort food TV while creating stability for those who work on the creative end of the business.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

The one where we explain why The Roku Channel is now on Amazon's Fire TV and the importance of Tubi's carrying local broadcast news.

As part of TV[R]EV's Special Report, VIZIO's Mike O'Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.

One of the more interesting findings from our Special Report on the FASTs was that many smaller cable networks are already setting up shop on the FASTs.

“We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware and the operating system, and ultimately the glass that the consumer sees,” says Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business and the person responsible for the manufacturer’s growing advertising business.

As part of TV[R]EV's new special report on the FASTs, Tubi CEO Farhad Massoud shares his thoughts of where Tubi fits into the new TV ecosystem.

The one where we explain why Google is getting back into the TV game too late to make a difference and why AMC+'s rollout on Amazon matters

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.

Thanks to Netflix's embrace of movies while Hollywood studios stick with a shuttered exhibition business, the streamer is looking strong, one analyst says. But another says this quarter could have a short-term surprise.