The Future Of Television. Dissected Daily.
New TV[R]EV Special Report: TV In The FAST Lane
TVREV's new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.
Week In Review: Roku and Peacock Come To Terms, Quibi For Sale
The one where we discuss the ramifications of the Roku-Peacock peace treaty and speculate as to who might buy Quibi and why.
The Emmys Revealed The Gap Between TV's Two Competing Universes
The Emmys revealed how far apart the worlds of broadcast and streaming have become, a rift that will only widen as streaming becomes dominant.
Marvel's 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow's latest delay puts an even greater emphasis on Disney+'s Marvel shows to carry the flag for its highly profitable movie franchise.
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi's potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?
How OpenAP's Ad Attribution Solution Can Enable The TV Industry
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.
72nd Emmy Awards: Quick Viewership and Ad Insights
Get viewership and advertising highlights from TV's biggest night, with data via Inscape and iSpot.
Week In Review: VCBSFlix Will Be Called Paramount+, Trump Bans New TikTok Downloads (Or Not)
With nine of these Flix services up and running, along with all of the mega FASTs, it seems that OTT will soon not only have better programming than traditional broadcast and cable TV but a lot more of it. All for considerably less money, which is why we’re finally going to see that “massive wave” of cord cutting happening over the next few years.
Big Ten's Late October Return Should Mean Big Boost for TV
The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.
VIZIO Discusses the Benefits of Direct-to-Device
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.
Week In Review: Apple Makes Some Moves, Kagan Sees More Cable-Free Households
The one where we look at how Apple is trying to overtake Roku and Amazon and dissect the recent increase in cord cutting.
Hello, Football! Viewership Trends for the NFL’s Season Opener
According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.
Report: What are Sports Audiences Watching When They're Not Watching Sports?
TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.
MLB's New 'Film Room' Further Democratizes Sports Video
MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

