The Future Of Television. Dissected Daily.
AdLedger Explains CryptoRTB
Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.
Week In Review: AT&T Rumored To Be Looking To Unload Xandr and DirecTV, Nielsen Says Netflix’s Library Content Is Where It’s At
The one where we look at how and why AT&T's TV project seems to be imploding and what Nielsen's Netflix ratings say about the state of streaming.
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.
VIZIO Shares What the Future of MVPDs Look Like
What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.
Can Satellite TV Survive in Streaming-Centric World?
AT&T's interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.
Week In Review: Google’s Sabrina Play, More People Stream First
The one where we speculate about Google's new Sabrina streaming device and the significance of more viewers turning to streaming before linear.
How is VIZIO Building Custom Experiences on its SmartCast Platform?
Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond:
How is the TV Industry Transacting on iSpot as a Currency?
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
Amid Sale Talk, Crunchyroll Shows How Niche Services Can Take Care Of Best Fans
Anime streaming service Crunchyroll may be on the sale block, but its latest strategy shows exactly how niche streamers should take care of their best fans.
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
Scott Cunningham on the Future for Local Advertising Across OTT and CTV
Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.
Apple, Disney Take Baby Steps Toward The Great Rebundling
Apple announced a bundle with Showtime and CBS All Access, and Verizon will add Hulu and ESPN+ to its free Disney+ offering. Let the Great Re-Bundling commence! Well, at least a little bit.
Why Connected TV Needs Pod Bidding: Q&A with Beachfront
Beachfront's Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.
Week In Review: Shake-Ups At HBO Max, Locast Expands Again
The one where we look at why HBO Max still has a world of hurt associated with it and look at why the broadcast networks aren't all that bothered by Locast these days.
Viewership Insights for Cable News Networks
Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs.
Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]
As part of our "Eyes on Local" series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.

