How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.

Three new streaming services were announced just ahead of the launch of NBCU's Peacock, and two will be on there too. But they'll need to find ways to appeal to tightly defined audiences to be heard.

This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year.

Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."

The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon's linear play.

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

As part of TV[R]EV's "On Local" video series, we're talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro.

TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.

TV[R]EV's newest special report looks at how broadcasters and MVPDs are using OTT to reach local audiences, so crucial during the pandemic.

A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv.

The one where we yet again explain why vMVPDs are not cord-cutting and look at Verizon's free Hulu for a year deal for new broadband subs.

Given Fox News's reliance on traditional pay TV viewers, the expected swing to OTT may leave them without much of an audience.

According to Inscape, the food/cooking show that viewers spent the most time watching last week was Food Network's "Guy's Grocery Games."

Subscription-video churn rates jumped in the first quarter as locked-down consumers tried new services and cancelled others, a Parks Associates study found. For newcomer services, it'll be a big challenge to attract and retain customers.

According to Inscape.tv, during the weekend of June 26-28, the most binge-watched time-shifted shows were "Las Vegas," "Law & Order: Special Victims Unit," "NCIS: Los Angeles," "The Office" and "Chicago P.D.," in that order.

The one where we look at AT&T's continued efforts to shoot itself in the foot with regards to Roku and Amazon and examine Amazon's linear TV plans.

Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.