The Future Of Television. Dissected Daily.
‘Yellowstone’ Season 3 Premiere: Viewership, Advertising & Social Video Insights
General advertising, viewership and social video trends around the season three premiere of Paramount Network's "Yellowstone," featuring insights from Inscape, iSpot and Tubular Labs.
2020 NewFronts: Quick Highlights from Days 1 & 2
This is a quick recap of the first two days of the 2020 NewFronts, with advertising and programming highlights from some key platforms and services that have been taking the virtual stage.
Day One of the NewFronts And Data Is King
A look at why data and data-driven advertising was front and center on Day One of the (virtual) 2020 NewFronts.
Apple Still Loves Its TV+ Streaming Service, We Think
Apple's WWDC mostly focused on "historic" shift to its own chips for Mac computers, but still found time to talk about a sci-fi show coming on TV+. That's good news.
Binge Report: 'Yellowstone' Is the Weekend's Most Binged Time-Shifted Show
According to Inscape.tv, during the weekend of June 19-21, the most binge-watched time-shifted shows were Yellowstone, NCIS: Los Angeles, Law & Order: Special Victims Unit, Watchmen and Chicago P.D.
The Revisionists: Paket Media's Raffi Bagdasarian on Simplifying Streaming Video's Sign-In Chaos
Entertainment executive Raffi Bagdasarian talks about how Paket Media aims to solve the emerging headaches of streaming video: finding, signing into, and paying for our proliferating portfolio of subscription channels.
Unified Ad Platform Plans Could Signal Disney's Strongest Push Yet Into Video Ad Wars
Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.
VIZIO Discusses Licensing Content and Direct-to-Device Advertising
VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.
Network Deep Dive: A&E
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around A&E so far this year.
Week In Review: AMC Makes Some Moves, Roku And Amazon Play Hardball
The one where we look at AMC's advertising and programming moves and look at why Roku and Amazon still have the upper hand vs Flixes.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
Inscape Discusses the Best Approach to Privacy
Inscape's Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience.
HBO Max. The Dilemma Unpacked
A look at the long and winding path that brought HBO Max to the unenviable position it finds itself in today.
Special Report: VIZIO Ads + Inscape Viewership Trends Spring 2020
This special report from Inscape and VIZIO Ads provides new viewership insights from late spring 2020, including trends for the return of select live sports, ESPN's "The Last Dance," the cable news surge and more.

