The Future Of Television. Dissected Daily.
TV Report: Top Networks, Shows & Binge Trends, Mar. 30 - Apr. 2
As more Americans shelter in place during the coronavirus pandemic, what networks and shows are they turning to for comfort? Here’s a quick snapshot for this week, with insights from iSpot and Inscape.
Media Mergers and Revenue Multiples
Identifying possible media acquisitions in 2020 using a framework focused on revenues and likely deal values.
Inscape Binge Report: Weekend of March 27-29
We’re working with Inscape.tv, the TV data company with glass-level insights from a panel of more than 14 million smart TVs, to uncover which TV shows people are binging. This post looks specifically at the weekend of March 27-29.
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased -- as have ad requests, according to Beachfront.
Advertisers Shift to Coronavirus-Aware Commercials
A look at some of the TV advertising insights around new, coronavirus-aware commercials via iSpot.tv.
ESPN Without Live Sports: Looking at Ad, Programming Changes
With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here's a look at ESPN without its main subject.
FuboTV Banks On Facebank Merger Amid Skinny Bundle Challenges
Skinny bundle video service FuboTV merges with tech developer Facebank Group, and plans to go public as soon as possible, even as its live sports programming is hobbled by COVID-19 impacts.
ViacomCBS' VidCon Cancels
The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall.
Could Drooping Disney, Other Media Companies Be Takeover Targets Amid Pandemic?
Collapsing share prices for Disney and other media companies could be an acquisition opportunity for Apple or other deep-pocketed tech firms, an analyst suggested.
Could Streaming Services be a Liferaft for Scuttled Movie Releases?
With movie releases seemingly grinding to a halt amid coronavirus fears, studios could opt to use streaming as a means to get films in front of audiences.
VIZIO Ads Delivers on Direct-to-Device
Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of opportunities for advertisers to deliver their messaging via your Smart TVs, and can offer these opportunities with a side of addressable. Naturally, you’d start to bring the selling of these opportunities in-house.
The Revisionists: Vizio's Katherine Pond On Connected TVs And The Fight For Audience Attention
Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform.
Inscape Explains Project OAR
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium's purpose.

