A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in.

Is there a maximum level of superhero exposure in media today? With the genre's continued growth into TV, we may be finding out pretty soon.

The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here's a look at trends we've seen so far, with insights from iSpot.

For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here's how to fix that.

A look at viewership trends for the first three episodes of "Rick and Morty" season four, with insights from Inscape.

We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ.

XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.

Latinx audiences use connected TV. Don't miss this opportunity to connect with them.