The Future Of Television. Dissected Daily.
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and 'Star Wars'
OTT is up, silos are down, and everyone is worried about privacy. Here's what we learned at the LA TV and Innovation Week conference.
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney's interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+.
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?
Netflix Beefs Up Warchest With $2 Billion In New Debt
Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming "can be expensive" CEO Reed Hastings said.

