Hulu understands how many binge-watchers it caters to, so it's preparing ads more tailored to them. But it's also addressing VR - a big move for streaming.

Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?

Smart brands knew already, but now IAB is telling everyone: Make your video ads vertical or no one's going to be watching them!

With Watson, WHOSAY uses predictive personality data to power influencer campaigns that best align to brands and target audiences.

Hannity's been creating a stir, and advertisers are moving away from his program -- according to data from iSpot.tv -- in recent weeks.

As esports keeps growing, one big consideration will be viewing experience -- and balancing long-time viewers with new esports audiences.

Forget the Millennials. The huge Generation Z cohort is drawing the focus of brands and social-media platforms trying to own their attention going forward.

The CMA Awards drove emotional reactions throughout Wednesday evening, out-pacing the "love" expressed for any other show this past week.

Google's new Pixel 2 device is getting buyers excited -- and TV audiences seem equally interested in the recent ad spot so far.

The NBA, Turner and Intel have announced a huge virtual reality initiative that will bring a whole new streaming experience to fans (and maybe brands too).

With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.

After an eventful week in Washington, ad transparency regulations could be coming. Plus more of the week's digital ad news...

Plenty of engaging live television broadcasts are coming to screens near you from November 6 through November 12. What are the biggest shows to watch?