The Future Of Television. Dissected Daily.
Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.
VR and AR Were Scary Content Successes For Halloween This Year
VR content -- both advertisements and films -- scared audiences this Halloween, and also earned some brand traction in the process.
AI, Personalization Poised to Power TV Advertising's Future
AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.
Which KFC Colonel Sanders Keeps the Most Audience Attention?
KFC's use a rotating cast of characters to portray Colonel Sanders over the last two years. Which have kept (and lost) audience attention most?
Visuals (Like Video) Get More People Reading (Watching) the News
Rounding up the week in mobile advertising and digital ads, there are now even more compelling reasons to use visuals for your news.
Gatorade, Taco Bell Hitting Home Runs With World Series Audiences
Through two games, an exciting World Series between the Los Angeles Dodgers and Houston Astros has been a hit with audiences.