The Future Of Television. Dissected Daily.
Sports Illustrated, CBS Find New (Very Different) Ways to Reach Live Audiences
Live video grows by the day -- no matter the screen. And publishers and brands continue to find new ways to get out in front of audiences. This week, Sports Illustrated, CBS and Reuters make the biggest moves with streaming content.
Big Block Esports Hire Seeks to Accelerate Industry's Rapid Growth Through Media
Creative services and production provider Big Block has announced the hire of former ESL Gaming executive Ed Tomasi to lead its esports division.
Brands Should Make Sure Stories are Designed for Smaller Screens
TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what's next for mobile.
Inscape, Sorensen Media Deliver Near Real-Time TV Analytics Straight From the Glass
Local broadcast stations now have access to near real-time audience data through Smart TVs, leading to more customized targeting programming.
Of Course Video Advertising Should be Personalized, Targeted
Facebook Watch has marketers discussing personalization, but the tools to target consumers for high engagement rates are already available.