Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).

The free original TV programming would give Apple products a huge feature advantage over their competitors, while restoring both their cool factor and their premium status, justification for the higher prices Apple charges for their products.

Shonda Rhimes brings audiences to the table better than most in TV -- which is why Netflix was so eager to bring her aboard.

Recent price cuts to VR headsets won't bring the industry to the mainstream immediately, but it does open a new door for developers.