The Future Of Television. Dissected Daily.
Discovery Buys Scripps and its Strong Ad Resonance for $14.6 Billion
Discovery's Scripps buy isn't just about content -- it's about proven success for advertisers on Scripps' successful family of networks.
#InspiredBy: Solving The Mobile Creative Crisis, Tricks Of The Trade
The Modern Marketing Summit has grown to include over 600 brands, agencies, and media companies, all discussing cutting edge techniques to reach consumers while delivering interactive user experiences.At last week’s gathering in Chicago, I hosted a panel along with Cameron Friedlander, the Global Head of Media and Marketing Technology at Kimberly Clark. During, several key topics continued to rise to the surface.
Twitter's 'Music is Happening' Ad Thrives Despite User Woes
Despite a stock dip coinciding with its earnings announcement, Twitter's live video investment is paying off with ad resonance these past couple months.
Kool-Aid, a Summer Staple, Finds More Ad Success During Warmer Months
Kool-Aid's summer popularity comes from its budget-friendly price point, but do the brand's ads experience a similar uptick in warm weather?
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.
Shark Week Streams to Victory in Phelps vs. Shark
The planned stunt of Phelps racing a shark was a shaky narrative at best but, it was made for the internet and the press -- and it delivered because by now, you too already knew that.
LinkedIn, ABC News Making Video Spicier This Week
In this week's live video news, LinkedIN jumps into the fray with video sharing, plus ABC News will give y.ou the press briefing stream the White House won't