The Future Of Television. Dissected Daily.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.
What Gets Measured Gets Made: How Can VR Drive Real Results?
As the cost VR experiences comes down, brands can start working it into their strategies and holding it to the same standards as other content.
Twitter REALLY Wants You to Watch Sponsored Live Videos
Twitter’s banking its future on live video content, and to make sure users are on board, they’re providing new features around event alerts within the platform, and branded timelines around specific events.
PromaxBDA 2017 Conference Comes to Los Angeles This Week
The PromaxBDA 2017 Conference kicks off at LA Live in Los Angeles this week, as over 2,000 PromaxDBA members head to the JW Marriott from June 5-8.
Television’s Last Stand
It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?
Scatter's Zero Days and the Future of Documentary VR
Scatter's Zero Days film brings the medium one step closer to realizing the fully transformative power of documentary VR.
Canvs Unlocks Instagram Emotion Analytics with New API Integration
Canvs announced its brand-new Instagram API integration which allows customers access to emotional measurement capabilities for that platform.
You Never Forget Your First Time (With VR)
Great VR experiences will soon simply become part of any good campaign. But by moving quickly, brands can still create an impression that lasts.

