The Future Of Television. Dissected Daily.
How Radical of an Ad Change is Fox Suggesting? A Look at the Numbers
Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?
Turner’s TNT Overtime for NBA Action Is Smart AF
Turner’s TNT Overtime is smart as f*ck. So while you're watching my Celtics hopefully stage an epic comeback on Thursday evening, it's worth giving it a shot.
Sound and Vision: Why Audio Is Critical to Making Great VR
The spatial format wars will hopefully lead to better sound quality in VR, with some of those improvements spilling out into the real world as well.
No, Influencer Marketing Didn’t Create the Fyre Festival Disaster
Should influencers ultimately be responsible for vetting and researching a festival they’re promoting -- and then take additional responsibility for the organizers’ failures in execution?
Twitter’s Live NFL Show is Better Bet Than Amazon’s Game Content
Twitter might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the league’s budding streaming content gravy train.
Tribune Acquisition Adds to Sinclair's Ad Advantages
Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.
Vertebrae’s New SDK Helps Brands Make VR A Reality
The VR community is buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.
Understanding Online Television and Its Audience: 'The Handmaid's Tale'
By leveraging audience affinity data, it is possible to understand online TV audiences better than ever before and draw insights that can inform personalized, cross-device strategies.