Verizon is paying $20 million to stream a single Ravens vs. Jaguars NFL game from London. Given ESPN’s rights fees-related concerns, and the fact that it’s the Jaguars, we’ll be kind and call it simply a surprising move.

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

Touch in VR will bring us closer to the mixed reality world that many are now predicting. Even if the headsets are consuming two senses, the other three are still active and ready to be engaged.

Last week, Twitter announced they’d be broadcasting live video 24 hours a day. On Monday, we learned the first iteration of that vision: a partnership with Bloomberg. It’s supposed to be an easy, snackable program to pop in and out of during your day. That might be the prefered solution for Twitter’s low-attention span, information-savvy user base.

Conversational VR is likely to be a major trend in content, and the possibilities for education and empathy are massive. But we need to keep a careful eye on how we use the technology, and make sure that it isn’t used to spread misinformation and fear.

The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.

More people experiencing and learning about VR is always good, and anything that creates another revenue stream for creators can only be positive. Raising the profile of VR will potentially lead to more funding partners jumping on, or existing partners upping their commitments. But there are plenty of downsides to consider as well.