Twitter might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the league’s budding streaming content gravy train.

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

The VR community is buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.

By leveraging audience affinity data, it is possible to understand online TV audiences better than ever before and draw insights that can inform personalized, cross-device strategies.

Verizon is paying $20 million to stream a single Ravens vs. Jaguars NFL game from London. Given ESPN’s rights fees-related concerns, and the fact that it’s the Jaguars, we’ll be kind and call it simply a surprising move.

It is looking more and more like 2017 could be the year when Hulu truly differentiates itself from its Big Streaming SVOD peers, Netflix and Amazon.

Touch in VR will bring us closer to the mixed reality world that many are now predicting. Even if the headsets are consuming two senses, the other three are still active and ready to be engaged.

Last week, Twitter announced they’d be broadcasting live video 24 hours a day. On Monday, we learned the first iteration of that vision: a partnership with Bloomberg. It’s supposed to be an easy, snackable program to pop in and out of during your day. That might be the prefered solution for Twitter’s low-attention span, information-savvy user base.

Conversational VR is likely to be a major trend in content, and the possibilities for education and empathy are massive. But we need to keep a careful eye on how we use the technology, and make sure that it isn’t used to spread misinformation and fear.